The brand/sponsorship relationship - some empirical consumer preference evidence

Copley, Paul (2000) The brand/sponsorship relationship - some empirical consumer preference evidence. In: Proceedings of the Academy of Marketing Conference, July 2000, University of Derby.

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Item Type: Conference or Workshop Item (Paper)
Subjects: N100 Business studies
N500 Marketing
Department: Faculties > Business and Law > Newcastle Business School
Related URLs:
Depositing User: Becky Skoyles
Date Deposited: 19 Dec 2013 13:06
Last Modified: 19 Nov 2019 09:55
URI: http://nrl.northumbria.ac.uk/id/eprint/14869

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