Briggs, Pamela and McNeill, Andrew (2014) Understanding Twitter Influence in the Health Domain: A social-psychological contribution. WWW Companion '14 Proceedings of the companion publication of the 23rd international conference on World wide web companion. pp. 673-678.
Full text not available from this repository. (Request a copy)Abstract
Twitter can be a powerful tool for the dissemination and discussion of public health information but how can we best describe its influence? In this paper we draw on social-psychological concepts such as social norms, social representations, emotions and rhetoric to explain how influence works both in terms of the spread of information and also its personal impact. Using tweets drawn from a range of health issues, we show that social psychological theory can be used in the qualitative analysis of Twitter data to further our understanding of how health behaviours can be affected by social media discourse.
| Item Type: | Article |
|---|---|
| Subjects: | C800 Psychology G400 Computer Science |
| Department: | Faculties > Health and Life Sciences > Psychology |
| Depositing User: | Andrew Mcneill |
| Date Deposited: | 12 Jun 2014 09:07 |
| Last Modified: | 10 Oct 2019 23:15 |
| URI: | http://nrl.northumbria.ac.uk/id/eprint/16569 |
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