Yoganathan, Vignesh (2012) '‘Living the brand’ in the public sector: Can Internal Branding Facilitate Employees of a Local Authority to Behave Consistently with its Brand Values?'. In: NARTI 8th Annual Doctoral Colloquium, 10-11 July 2012, Newcastle University.
Full text not available from this repository. (Request a copy)| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | N100 Business studies N500 Marketing |
| Department: | Faculties > Business and Law > Newcastle Business School |
| Related URLs: | |
| Depositing User: | Becky Skoyles |
| Date Deposited: | 07 Nov 2014 09:14 |
| Last Modified: | 19 Nov 2019 09:51 |
| URI: | http://nrl.northumbria.ac.uk/id/eprint/17979 |
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