Wappling, Anders, Farley, Heather, Schoefer, Klaus, Armstrong, Gillian and Slater, Paul (2014) Consumer Evaluations Of Multi-Product Food Bundles: The Impact Of Constituent Products On Evaluations Of Complementary And Variety Bundles. In: BAM 2014: The Role of the Business School in Supporting Economic and Social Development, 9- 11 September 2014, Belfast.
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Official URL: https://www.bam.ac.uk/sites/bam.ac.uk/files/BAM%20...
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | N500 Marketing |
| Department: | Faculties > Business and Law > Newcastle Business School |
| Depositing User: | Anders Wappling |
| Date Deposited: | 10 Nov 2014 09:17 |
| Last Modified: | 19 Nov 2019 09:50 |
| URI: | http://nrl.northumbria.ac.uk/id/eprint/18010 |
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