Fuzzy system approaches to negotiation pricing decision support

Fu, Xin, Zeng, Xia-Jun, Wang, Di, Xu, Di and Yang, Longzhi (2015) Fuzzy system approaches to negotiation pricing decision support. Journal of Intelligent and Fuzzy Systems, 29 (2). pp. 685-699. ISSN 1064-1246

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Abstract

With the emergence of customisation services, business-to-business price negotiation plays an increasingly important role in economic and management science. Negotiation pricing aims to provide different customers with products/services that perfectly meet their requirements, with the “right" price. In general, pricing managers are responsible for identifying the “right" negotiation price with the goal of maintaining good customer relationship, while maximising profits for companies. However, efficiently and effectively determining the “right" negotiation price boundary is not a simple task; it is often complicated, time-consuming and costly to reach a consensus as the task needs to take a wide variety of pricing factors into consideration, ranging from operation costs, customers’ needs to negotiation behaviours. This paper proposes a systematic fuzzy system (FS) approach, for the first time, to provide negotiation price boundary by learning from available historical records, with a goal to release the burden of pricing managers. In addition, when the number of involved influencing factors increases, conventional FS approach easily suffers from the curse of dimensionality. To combat this problem, a novel method, simplified FS with single input and single output modules (SFS-SISOM), is also introduced in this paper to handle high-dimensional negotiation pricing problems. The utility and applicability of this research is illustrated by three experimental datasets that vary from both data dimensionality and the number of training records. The experimental results obtained from two approaches have been compared and analysed based on different aspects, including interpretability, accuracy, generality and applicability.

Item Type:	Article
Uncontrolled Keywords:	curse of dimensionality, decision support system, fuzzy systems, Negotiation pricing
Subjects:	G400 Computer Science
Department:	Faculties > Engineering and Environment > Computer and Information Sciences
Depositing User:	Users 6424 not found.
Date Deposited:	27 Oct 2015 15:07
Last Modified:	12 Oct 2019 22:30
URI:	http://nrl.northumbria.ac.uk/id/eprint/24160

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