Brunner, Christian, McLeay, Fraser, Shoefer, Klaus and Esch, Franz-Rudolf (2015) Can CSR Communication act as a buffer in the case of a crisis? An experimental exploration of consumer reactions. In: Australia New Zealand Academy of Management Conference, 2 - 5 December 2015, Queenstown.
Full text not available from this repository.| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | N500 Marketing |
| Department: | Faculties > Business and Law > Newcastle Business School |
| Related URLs: | |
| Depositing User: | Fraser Mcleay |
| Date Deposited: | 07 Dec 2015 12:41 |
| Last Modified: | 19 Nov 2019 10:03 |
| URI: | http://nrl.northumbria.ac.uk/id/eprint/24896 |
Actions (login required)
 |
View Item |
Downloads
Downloads per month over past year
