Jones, Shannon Elizabeth, Coates, Nigel, McLeay, Fraser and Cunningham, James (2016) From engineering to market led customer centric value propositions in a MNC subsidiary: a case study of Parker domnick hunter Filtration and Separation Division. In: Academy of Marketing Annual Conference 2016: Radical Marketing, 4th - 7th July 2016, Northumbria University.
Full text not available from this repository. (Request a copy)| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Additional Information: | Winner of best paper in Case Studies Track award. |
| Subjects: | N500 Marketing N900 Others in Business and Administrative studies |
| Department: | Faculties > Business and Law > Newcastle Business School |
| Related URLs: | |
| Depositing User: | Ay Okpokam |
| Date Deposited: | 09 Aug 2016 15:22 |
| Last Modified: | 19 Nov 2019 09:48 |
| URI: | http://nrl.northumbria.ac.uk/id/eprint/27529 |
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