Grant, Julia, Mai, J., McLeay, Fraser and Yoganathan, Vignesh (2017) Innovative culture within organisations and brand identification among employees: a cross-cultural study of the automotive industry. In: 12th Global Brand Conference, 26-28 April 2017, Kalmar.
Full text not available from this repository. (Request a copy)| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | N100 Business studies N500 Marketing |
| Department: | Faculties > Business and Law > Newcastle Business School |
| Depositing User: | Becky Skoyles |
| Date Deposited: | 18 Sep 2017 11:14 |
| Last Modified: | 19 Nov 2019 09:48 |
| URI: | http://nrl.northumbria.ac.uk/id/eprint/31842 |
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