The experiential learning process on the small enterprise marketing/logistics and supply chain management interface – a conceptual model for the practical classroom

Copley, Paul (2018) The experiential learning process on the small enterprise marketing/logistics and supply chain management interface – a conceptual model for the practical classroom. In: CABS Learning, teaching and student experience conference, 24-25 April 2018, Glasgow, UK.

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Abstract

This paper reports on an exercise that has been built into a marketing and entrepreneurship module that addresses the MLSCMI concept as taught with final year, full time, undergraduate business and management/business studies students. This is applied in the context of the smaller enterprise in which certain option students are involved. The paper seeks to show how the development of critical thinking can lead to knowledge transfer and understanding using critical incidents as effective learning episodes. The purpose of the paper is to provide illumination of the teaching and learning process with such students and to develop a conceptual model of this particular process with a view to testing it further. The methodological approach taken combines the practical and theoretical teaching approach taken to the managerial subject of the MLSCMI with a pedagogical approach to learning that brings into play experiential learning that is based on, but challenges, Kolb’s (1984) Learning Cycle. These approaches were used with a small cohort (17 in total) of students who elected to be on a module that deals with entrepreneurship and marketing planning. The approach taken in the study is essentially social constructivist in nature where social enactment takes place. This paper underlines the importance of critical and social (collective) reflection to skills and competency development that are an essential part of learning to learn and metacognition. The paper is of value to those involved with marketing (and logistics and supply chain management) and entrepreneurship/small enterprise education and training. It should also be of value to those involved with the running of small enterprises and in particular student small enterprises, whether this be the students as learners themselves or development/support entities or functions within relevant organisations.

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