Sea, sand and shadow economy – consumer acceptance of shadow hospitality in Greece

Apostolidis, Chrysostomos and Haeussler, Stephanie (2018) Sea, sand and shadow economy – consumer acceptance of shadow hospitality in Greece. Hospitality & Society, 8 (3). pp. 205-227. ISSN 2042-7913

[img] Text
Apostolidis, Haeussler - Sea, sand and shadow economy AAM.docx - Accepted Version

Download (259kB)
Official URL:


This study explores tourists’ acceptance of shadow hospitality (SH) and examines how individuals rationalize this acceptance. Based on deterrence theory and neutralization techniques (NTs), a theoretical model is proposed to support the development of strategies to control SH and its negative aspects. In-depth interviews with respondents from Greece, United Kingdom and Germany were carried out and analysed using template analysis. Five broad themes are identified explaining respondents’ acceptance of SH: economic benefits, domesticity, supporting local communities, seeking authentic experiences and uniqueness. Perceived quality, penalties and shame are the factors negatively influencing acceptance of SH. Although people appear to be aware of the issues associated with SH, various NTs are used to justify acceptance of SH and avoid (self-)blame. The research explains how tourists can be stimulated to consciously consider their purchasing behaviour. The various NTs employed suggest that governments and businesses need to develop various interventions to control SH and reduce its impact on the tourism sector. By developing a theoretical model, the study contributes to the understanding of tourists’ acceptance of SH and provides a foundation for further research in the increasingly popular but under-researched informal hospitality sector.

Item Type: Article
Uncontrolled Keywords: shadow hospitality, peer-to-peer accommodation, deviant behaviour, consumer behaviour, deterrence theory, neutralization techniques
Subjects: N300 Finance
N800 Tourism, Transport and Travel
Department: Faculties > Business and Law > Newcastle Business School
Depositing User: Paul Burns
Date Deposited: 13 Nov 2018 10:15
Last Modified: 19 Nov 2019 09:46

Actions (login required)

View Item View Item


Downloads per month over past year

View more statistics