Impact of Taiwan open policy on Chinese tourist satisfaction

Cang, Shuang, Sun, Ya-Yen and Li, ShiNa (2017) Impact of Taiwan open policy on Chinese tourist satisfaction. Current Issues in Tourism, 20 (11). pp. 1140-1161. ISSN 1368-3500

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Abstract

The Taiwan government has imposed a daily visitation quota with strict regulations on Chinese visitor travel modes, length of stay, and visa authorisations since July 2008. This highly controlled scheme was an attempt to maintain service quality over security and political considerations. The purpose of this study is to provide an in-depth analysis regarding the Chinese tourist satisfaction over time under different travel modes. The results indicated that package tour (PT) visitors generally gave higher satisfaction scores than free and independent travel visitors. However, PT visitors demonstrated a decreased level of satisfaction on their tour arrangements of hotels, meals, and itineraries. Addressing safety and environmental issues is the priority task in order to provide quality travel services.

Item Type:	Article
Uncontrolled Keywords:	tourist satisfaction, policy impact, travel mode, package tour, free and independent travel
Subjects:	L700 Human and Social Geography N800 Tourism, Transport and Travel
Department:	Faculties > Business and Law > Newcastle Business School
Depositing User:	Paul Burns
Date Deposited:	03 Dec 2018 11:53
Last Modified:	19 Nov 2019 09:47
URI:	http://nrl.northumbria.ac.uk/id/eprint/37024

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