Trusting Forecasts

Önkal, Dilek, Gonul, Sinan and De Baets, Shari (2019) Trusting Forecasts. Futures and Foresight Science, 1 (3-4). e19. ISSN 2573-5152

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Official URL: https://doi.org/10.1002/ffo2.19

Abstract

Accurate forecasting is necessary to remain competitive in today’s business environment. Forecast support systems are designed to aid forecasters in achieving high accuracy. However, studies have shown that people are distrustful of automated forecasters. This has recently been dubbed ‘algorithm aversion’. In this study, we explore the relationship between trust and forecasts, and if trust can be boosted in order to achieve a higher acceptance rate of system forecasts and lessen the occurrence of damaging adjustments. In a survey with 134 executives, we ask them to rate the determinants of trust in forecasts, what trust in forecasting means to them and how trust in forecasts can be increased. The findings point to four main factors that play a role in trusting forecasts: (1) the forecast bundle, (2) forecaster competence, (3) combination of forecasts, and (4) knowledge. Implications of these factors for designing effective forecast support and future-focused management processes are discussed.

Item Type: Article
Uncontrolled Keywords: algorithm aversion, forecast, judgment, trust
Subjects: N100 Business studies
N200 Management studies
Department: Faculties > Business and Law > Newcastle Business School
Depositing User: Becky Skoyles
Date Deposited: 22 May 2019 10:21
Last Modified: 13 Jun 2020 08:00
URI: http://nrl.northumbria.ac.uk/id/eprint/39381

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