Yaldız, Naz and Bailey, Mark (2019) Giving Meaning to Products Via a Conceptual Design Approach. In: ICED19 - 22nd International Conference on Engineering Design, 5th - 8th August 2019, Delft, Netherlands.
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Yaldiz, Bailey - Giving Meaning to Products Via a Conceptual Design Approach OA.pdf - Published Version Available under License Creative Commons Attribution Non-commercial No Derivatives 4.0. Download (637kB) | Preview |
Abstract
Although the conceptual design is a fundamental process through which design decisions are made, its focus is on finding the right solution. Is finding the right solution enough for a good design? Defining the problem or applying a solution-focused process may not be enough to create the differences that must be present in today's variable conditions. This can be overcome through seeking meaning instead of seeking a solution. The purpose of this article is to develop an approach that focuses on seeking meaning for products by starting with a design-thinking approach to the conceptual design process in engineering design. Focusing on a search for meaning in engineering design will provide advantages, such as creating unique values and sustainable competition.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Uncontrolled Keywords: | Conceptual design, Innovation, Creativity |
| Subjects: | W200 Design studies |
| Department: | Faculties > Arts, Design and Social Sciences > Design |
| Depositing User: | Paul Burns |
| Date Deposited: | 03 Oct 2019 16:04 |
| Last Modified: | 01 Aug 2021 10:17 |
| URI: | http://nrl.northumbria.ac.uk/id/eprint/40985 |
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