Confirmation bias in visual search.

Rajsic, Jason, Wilson, Daryl E. and Pratt, Jay (2015) Confirmation bias in visual search. Journal of Experimental Psychology: Human Perception and Performance, 41 (5). pp. 1353-1364. ISSN 0096-1523

RajsicWilsonPratt2015.pdf - Accepted Version

Download (764kB) | Preview
Official URL:


In a series of experiments, we investigated the ubiquity of confirmation bias in cognition by measuring whether visual selection is prioritized for information that would confirm a proposition about a visual display. We show that attention is preferentially deployed to stimuli matching a target template, even when alternate strategies would reduce the number of searches necessary. We argue that this effect is an involuntary consequence of goal-directed processing, and show that it can be reduced when ample time is provided to prepare for search. These results support the notion that capacity-limited cognitive processes contribute to the biased selection of information that characterizes confirmation bias.

Item Type: Article
Uncontrolled Keywords: attention, visual search, decision-making, confirmation bias
Subjects: C800 Psychology
Department: Faculties > Health and Life Sciences > Psychology
Depositing User: Ay Okpokam
Date Deposited: 05 Dec 2019 10:03
Last Modified: 26 Aug 2021 09:30

Actions (login required)

View Item View Item


Downloads per month over past year

View more statistics