Fashion in Bolivia’s cultural economy

Maclean, Kate (2019) Fashion in Bolivia’s cultural economy. International Journal of Cultural Studies, 22 (2). pp. 213-228. ISSN 1367-8779

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This article explores the development of Chola Paceña fashions in La Paz, Bolivia. It traces the social and political lineage of the distinctive pollera dress, and its role in traditions that continue to underpin Aymaran social networks and economies, while it is simultaneously becoming a symbol of their consumer power. Bolivian gross domestic product (GDP) has tripled since 2006, and this wealth has accumulated in the vast urban informal markets which are dominated by people of indigenous and mestizo descent. It is predictable that such a rise in consumption power should enable a burgeoning fashion industry. However, the femininities represented by the designs, the models and the designers place in sharp relief gendered and racialized constructions of value, and how the relationship between tradition, culture and economy has been configured in scholarly work on creative labour, which has been predominantly based on the experience of post-industrial cities in the global North.

Item Type: Article
Uncontrolled Keywords: Bolivia, cultural industries, fashion, feminist geography, Latin America, postcolonial theory
Subjects: L300 Sociology
L600 Anthropology
L700 Human and Social Geography
Department: Faculties > Arts, Design and Social Sciences > Social Sciences
Depositing User: Elena Carlaw
Date Deposited: 04 Mar 2020 11:55
Last Modified: 31 Jul 2021 19:32

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