A Dual-Process Model of Economic Rationality: The Symmetric Effect of Hot and Cold Evaluations on Economic Decision Making

Stamos, Angelos, Bruyneel, Sabrina, De Rock, Bram and Dewitte, Siegfried (2015) A Dual-Process Model of Economic Rationality: The Symmetric Effect of Hot and Cold Evaluations on Economic Decision Making. In: Advancing connections: ACR 2015. Advances in consumer research, 43 . Association for Consumer Research, Deluth, pp. 696-697. ISBN 9780915552009

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Abstract

We explore the budget waste coming from inconsistent choices triggered by “hot” and “cold” evaluations, as well as the overall budget waste across both types of evaluations. We find that budget waste coming from “hot” and “cold” evaluations is comparable, but the overall waste of budget across the two types of evaluations is significantly higher.

Item Type: Book Section
Subjects: L100 Economics
Department: Faculties > Business and Law > Newcastle Business School
Related URLs:
Depositing User: John Coen
Date Deposited: 29 Sep 2020 09:49
Last Modified: 06 Oct 2020 07:19
URI: http://nrl.northumbria.ac.uk/id/eprint/44329

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