Khan, Hina (2011) The role of internal marketing in implementing service excellence in SMEs. In: Entrepreneurship Marketing: Principles and Practice of SME Marketing. Routledge, London, pp. 254-272. ISBN 978-0415573764
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Official URL: http://www.tandfebooks.com/isbn/9780203838648
| Item Type: | Book Section |
|---|---|
| Additional Information: | ebook publication December 2010. |
| Uncontrolled Keywords: | new business enterprises, small business-management, entrepreneurship, marketing management |
| Subjects: | N500 Marketing N900 Others in Business and Administrative studies |
| Department: | Faculties > Business and Law > Newcastle Business School |
| Related URLs: | |
| Depositing User: | EPrint Services |
| Date Deposited: | 04 Mar 2011 10:20 |
| Last Modified: | 31 Jul 2021 08:39 |
| URI: | http://nrl.northumbria.ac.uk/id/eprint/447 |
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