#BetterHealth: A qualitative analysis of reactions to the UK government’s better health campaign

Talbot, Catherine and Branley-Bell, Dawn (2021) #BetterHealth: A qualitative analysis of reactions to the UK government’s better health campaign. Journal of Health Psychology. ISSN 1359-1053 (In Press)

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Official URL: https://doi.org/10.1177/1359105320985576


This study examined reactions to the UK government's Better Health campaign through a thematic analysis of tweets. Four themes were generated: Embracing Better Health; There is no Better Health without mental health; Inconsistent messaging; Only a surface-level solution. Findings suggest the campaign is problematic, given its lack of consideration for mental health and wider societal factors that contribute to obesity. The campaign could exacerbate mental health difficulties for individuals with eating disorders due to its focus on weight and perceived fat-shaming approach. Recommendations are made to develop future campaigns that avoid negative public responses, minimise harms, and maximise intended benefits.

Item Type: Article
Uncontrolled Keywords: communication, obesity, public health, weight
Subjects: B900 Others in Subjects allied to Medicine
C800 Psychology
L400 Social Policy
L900 Others in Social studies
Department: Faculties > Health and Life Sciences > Psychology
Depositing User: Elena Carlaw
Date Deposited: 12 Jan 2021 14:28
Last Modified: 12 Jan 2021 14:30
URI: http://nrl.northumbria.ac.uk/id/eprint/45200

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