Understanding the Health Behavior Decision-Making Process with Situational Theory of Problem Solving in Online Health Communities: The Effects of Health Beliefs, Message Source Credibility, and Communication Behaviors on Health Behavioral Intention

Xu, Xiaoting, Li, Honglei and Shan, Shan (2021) Understanding the Health Behavior Decision-Making Process with Situational Theory of Problem Solving in Online Health Communities: The Effects of Health Beliefs, Message Source Credibility, and Communication Behaviors on Health Behavioral Intention. International Journal of Environmental Research and Public Health, 18 (9). p. 488. ISSN 1660-4601

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Official URL: https://doi.org/10.3390/ijerph18094488

Abstract

Online health communities (OHCs) offer users the opportunity to share and seek health information through these platforms, which in turn influence users’ health decisions. Understanding what factors influence people’s health decision-making process is essential for not only the design of the OHC, but also for commercial health business who are promoting their products to patients. Previous studies explored the health decision-making process from many factors, but lacked a comprehensive model with a theoretical model. The aim of this paper is to propose a research model from the situational theory of problem solving in relation to forecasting health behaviors in OHCs. An online questionnaire was developed to collect data from 321 members of online health communities (HPV Tieba and HPV vaccina Tieba) who have not received an HPV vaccination. The partial least squares structural equation modeling (PLS-SEM) method was employed for the data analysis. Findings showed that information selection and acquisition is able to forecast HPV vaccination intentions, perceived seriousness and perceived susceptibility can directly impact HPV vaccination intention and have an indirect impact by information selection and acquisition, and perceived message credibility indirectly affected HPV vaccination intention via information selection. The current paper supports health motivations analysis in OHCs, with potential to assist users’ health-related decision-making.

Item Type: Article
Additional Information: Funding information: This research was funded by Philosophy and Social Sciences Research of Chinese Ministry of Education, under the key project “The Research on Smart Senior Care Service”, grant number 19JZD021
Uncontrolled Keywords: communicative behaviors; health beliefs; HPV; intention; message credibility
Subjects: B900 Others in Subjects allied to Medicine
G400 Computer Science
G500 Information Systems
Department: Faculties > Engineering and Environment > Computer and Information Sciences
Depositing User: Elena Carlaw
Date Deposited: 23 Apr 2021 13:13
Last Modified: 23 Apr 2021 13:15
URI: http://nrl.northumbria.ac.uk/id/eprint/45997

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