Historical Narratives and the Defense of Stigmatized Industries

Smith, Andrew, Wong, Nicholas D., Sørensen, Anders Ravn, Jones, Ian and Coraiola, Diego M. (2021) Historical Narratives and the Defense of Stigmatized Industries. Journal of Management Inquiry. p. 105649262110194. ISSN 1056-4926 (In Press)

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Official URL: https://doi.org/10.1177/10564926211019481


This study examines how managers and entrepreneurs in stigmatized industries use historical narratives to combat stigma. We examine two industries, the private military contractors (PMC) industry in the United States and the cannabis industry in Canada. In recent decades, the representatives of these industries have worked to reduce the level of stigmatization faced by the industries. We show that historical narratives were used rhetorically by the representatives of both industries. In both cases, these historical narratives were targeted at just one subset of the population. Our research contributes to debates about stigmatization in ideologically diverse societies, an important issue that have been overlooked by the existing literature on stigmatized industries, which tends to assume the existence of homogeneous audiences when researching the efforts of industry representatives to destigmatize their industries.

Item Type: Article
Uncontrolled Keywords: stigma, business & government, business & society, attitudes
Subjects: N100 Business studies
N200 Management studies
Department: Faculties > Business and Law > Newcastle Business School
Depositing User: John Coen
Date Deposited: 22 Jun 2021 08:48
Last Modified: 31 Jul 2021 10:47
URI: http://nrl.northumbria.ac.uk/id/eprint/46509

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