Chinese Perceptions of Rio's destination image before and after the 2016 Olympics

Liu, Dongfeng, Dickson, Geoff and Zheng, Jinming (2021) Chinese Perceptions of Rio's destination image before and after the 2016 Olympics. Asia Pacific Journal of Tourism Research, 26 (8). pp. 894-904. ISSN 1094-1665

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Official URL: https://doi.org/10.1080/10941665.2021.1925317

Abstract

This study investigates Chinese perceptions of Rio’s destination image before and after the 2016 Olympics. Samples of 573 and 564 residents from Shanghai were surveyed before and after the event. The Olympics raised awareness of Rio and as an Olympic host city. Post-games perceptions of affective image and tourist attractions were higher for people aware that Rio had hosted the Olympics. However, pre-games perceptions of tourism infrastructure and service in Rio were lower for participants aware that Rio would host the Olympics, and that the post-games perceptions of tourism infrastructure and service were lower than pre-games perceptions.

Item Type: Article
Uncontrolled Keywords: Major events, host city, sport, long haul, tourism
Subjects: C600 Sports Science
N800 Tourism, Transport and Travel
Department: Faculties > Health and Life Sciences > Sport, Exercise and Rehabilitation
Depositing User: Elena Carlaw
Date Deposited: 23 Jun 2021 10:17
Last Modified: 23 Jun 2021 10:30
URI: http://nrl.northumbria.ac.uk/id/eprint/46520

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