Donald Trump and Trumpism: Leadership, ideology and narrative of the business executive turned politician

Mollan, Simon and Geesin, Beverly (2020) Donald Trump and Trumpism: Leadership, ideology and narrative of the business executive turned politician. Organization, 27 (3). pp. 405-418. ISSN 1350-5084

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In this article, Donald Trump and the emerging ideology of ‘Trumpism’ are interpreted by drawing on perspectives from management and organization studies and related fields. The article begins by exploring key themes that emerge from a critical interpretation of Trump’s business career. Beginning as a real estate entrepreneur in the 1970s and 1980s, Trump experienced a period of mixed fortune in the 1990s, before eventually becoming a popular celebrity via the reality TV show The Apprentice. This portrayed Trump as a decisive and successful business leader. Trump’s approach to business leadership is critiqued. Emphasis is placed on seeking opportunity in economic decline, a zero-sum or negative-sum approach to profit-making and economic value, often benefitting at the expense of counter-parties. The article then explores how this approach to business was combined with previously marginal right-wing conservative ideas to project Trump as both critic and solution to bleak and troubling perceptions of American politics, economy and society. In turn this has led to a radical conservative agenda in office.

Item Type: Article
Uncontrolled Keywords: Alt-right, ideology, leadership, narrative, populism, Steve Bannon, Trump, Trumpism
Subjects: L200 Politics
L300 Sociology
L900 Others in Social studies
N900 Others in Business and Administrative studies
Department: Faculties > Business and Law > Newcastle Business School
Depositing User: Rachel Branson
Date Deposited: 21 Jan 2022 14:35
Last Modified: 21 Jan 2022 14:45

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