How offline backgrounds interact with digital capital

Ragnedda, Massimo, Addeo, Felice and Ruiu, Maria (2022) How offline backgrounds interact with digital capital. New Media & Society. pp. 1-23. ISSN 1461-4448 (In Press)

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Abstract

This article investigates the interaction between digital capital and some offline components (economic, cultural, political, social and personal) that represent the background against which we access and use the Internet. Based on a stratified sample of the UK population (868), six indexes (one for each component) were generated through factor analysis and univariate analysis. We summarised them into a unique model by performing a multiple linear regression to evaluate the role-played by offline components in the development/reinforcement of digital capital. The interaction between these new indexes and the digital capital index shows that, with the exception of the political component, all offline backgrounds positively contribute to digital capital. Moreover, the multiple regression analysis shows that the economic and social components have the strongest influence on digital capital.

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