Twitter Carbon Information and Cost of Equity: The Moderating Role of Environmental Performance

Albarrak, Mohammed S., Cao, Ngan Duong, Salama, Aly and Aljughaiman, Abdullah A. (2022) Twitter Carbon Information and Cost of Equity: The Moderating Role of Environmental Performance. Eurasian Business Review. ISSN 1309-4297 (In Press)

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This study examines the moderating role of a firm’s environmental performance, measured by its environmental strength and concern ratings, on the influences of Twitter dissemination of carbon-related information (CarbonTweets) on a firm’s cost of equity (COE). Our key focus is to provide an insight as to whether different levels of environmental strength and concern would influence the effect of CarbonTweets on the COE. Employing the sample of non-financial NASDAQ firms covering the period between 2009 and 2015, we found that the negative association of CarbonTweets and COE is strengthened for firms with higher levels of environmental concerns; meanwhile, the results stay the same for different levels of environmental strength. These findings imply that although all firms can achieve lower COE by employing Twitter as a dissemination channel of Carbon information, firms with a concerning environmental status may benefit more by strategically disseminating via Twitter.

Item Type: Article
Uncontrolled Keywords: Social Media; Twitter; Climate Change: Carbon Emission; Environmental Performance; Cost of Equity
Subjects: L100 Economics
N100 Business studies
P900 Others in Mass Communications and Documentation
Department: Faculties > Business and Law > Newcastle Business School > Accounting and Finance
Depositing User: Elena Carlaw
Date Deposited: 05 Jul 2022 11:02
Last Modified: 05 Jul 2022 11:15

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