Disseminating implementation science: Describing the impact of animations shared via social media

Sykes, Michael, Cerda, Lucia, Cerda, Juan and Finch, Tracy (2022) Disseminating implementation science: Describing the impact of animations shared via social media. PLoS ONE, 17 (7). e0270605. ISSN 1932-6203

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Official URL: https://doi.org/10.1371/journal.pone.0270605


Background: Dissemination is an under-researched activity that is important to researchers and funders and may have a role in creating conditions for implementation. We aim to study the impact of two animations shared via social media upon dissemination.
Methods: We developed two short animations to increase the awareness of healthcare positional leaders of work undertaken to enhance a much-used implementation intervention. We measured both how frequently the related articles were accessed, and engagement with the research team, before and after the intervention. We analysed variation over time using statistical process control to identify both trend and periods of significant change.
Results: We found evidence that the animation increased how frequently the articles were accessed, with a significant increase (p = <0.01) during the two weeks after release of each animation. One animation was associated with an increase in positional leaders’ engagement with the research team.
Conclusions: Animations shared via social media can enhance dissemination. We describe lessons from the work to develop the intervention and support calls for work to increase the understanding and adoption of effective dissemination interventions. Our findings provide support for further work using randomised study designs.

Item Type: Article
Additional Information: Funding information: This report is independent research arising from a Doctoral Research Fellowship (DRF2016-09-028) supported by the National Institute for Health Research (NIHR). The views expressed in this presentation are those of the authors and not necessarily those of the NHS, the National Institute for Health Research or the Department of Health and Social Care. The funders had no role in study design, data collection and analysis, decision to publish, or preparation of the manuscript.
Subjects: B700 Nursing
Department: Faculties > Health and Life Sciences > Nursing, Midwifery and Health
Depositing User: Elena Carlaw
Date Deposited: 08 Jul 2022 09:52
Last Modified: 08 Jul 2022 10:00
URI: http://nrl.northumbria.ac.uk/id/eprint/49516

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