FEATURE: Designing worth---connecting preferred means to desired ends

Cockton, Gilbert (2008) FEATURE: Designing worth---connecting preferred means to desired ends. interactions, 15 (4). pp. 54-57. ISSN 1072-5520

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Official URL: http://dx.doi.org/10.1145/1374489.1374502


Thingness is a consequence of physicality. Objects have boundaries, but even these are a function of context. Soak them, roast them, freeze them, squeeze them, drop them, or swing them and their forms may no longer endure. Our idealized reification of things strips away contingencies to construct “normal” encounters and usage, but every property that we attribute (e.g., color, weight, strength) is the result of interactions in context.

We can sketch explicit connections by adapting techniques used in advertising and marketing, which ladder from product attributes to the happy endings of consumer values. I call the resulting connection sketch of intersecting means-ends chains a “worth map.”

Item Type: Article
Additional Information: Invited article, reviewed and edited by Interactions editors
Subjects: W200 Design studies
Department: Faculties > Arts, Design and Social Sciences > Design
Depositing User: Gilbert Cockton
Date Deposited: 14 May 2012 17:20
Last Modified: 10 Oct 2019 23:01
URI: http://nrl.northumbria.ac.uk/id/eprint/7064

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