Corporate Social Responsibility: Kommunikation sinnvoll ins Markenmanagement einbauen [Corporate Social Responsibility: communications to build meaningful brand management]

Brunner, Christian and Esch, Franz-Rudolf (2011) Corporate Social Responsibility: Kommunikation sinnvoll ins Markenmanagement einbauen [Corporate Social Responsibility: communications to build meaningful brand management]. In: Innovative Markenführung und Markenimplementierung. Logos Verlag, Berlin, Germany. ISBN 978-3832524869

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Item Type:	Book Section
Additional Information:	Innovative Markenführung und Markenimplementierung [Innovative brand management and brand implementation].
Subjects:	N100 Business studies N500 Marketing
Department:	Faculties > Business and Law > Newcastle Business School
Related URLs:	Publisher
Depositing User:	Ay Okpokam
Date Deposited:	28 Jun 2012 08:27
Last Modified:	19 Nov 2019 09:52
URI:	http://nrl.northumbria.ac.uk/id/eprint/7906

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