Judging compound events: the influence of framing and processing fluency

Hampson, Peter and Daryanto, Anto (2011) Judging compound events: the influence of framing and processing fluency. In: Proceedings of the Academy of Marketing Conference 2011: Marketing Field Forever. Academy of Marketing, Liverpool, UK. ISBN 978-0956112234

Full text not available from this repository. (Request a copy)
Official URL: http://www.academyofmarketing.org/conference-2011/...
Item Type: Book Section
Additional Information: Hosted by University of Liverpool Management School.
Subjects: N900 Others in Business and Administrative studies
Department: Faculties > Business and Law > Newcastle Business School
Related URLs:
Depositing User: Helen Pattison
Date Deposited: 10 Sep 2012 10:10
Last Modified: 19 Nov 2019 09:52
URI: http://nrl.northumbria.ac.uk/id/eprint/8735

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year

View more statistics