The importance of understanding context in television product placement

Copley, Paul (2011) The importance of understanding context in television product placement. The Singapore Marketer, 2. pp. 34-37.

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Item Type: Article
Additional Information: April-June 2011 issue.
Subjects: N100 Business studies
N500 Marketing
Department: Faculties > Business and Law > Newcastle Business School
Related URLs:
Depositing User: Ay Okpokam
Date Deposited: 28 Sep 2012 14:47
Last Modified: 19 Nov 2019 09:52
URI: http://nrl.northumbria.ac.uk/id/eprint/9261

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