Lin, Zhibin (2011) Heterogeneity of frequent flyer programme membership: the China experience. In: Proceedings of the Academy of Marketing Conference 2011: Marketing Field Forever. Academy of Marketing, Liverpool, UK. ISBN 978-0956112234
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Official URL: http://www.academyofmarketing.org/conference-2011/...
| Item Type: | Book Section |
|---|---|
| Subjects: | N800 Tourism, Transport and Travel T100 Chinese studies |
| Department: | Faculties > Business and Law > Newcastle Business School |
| Depositing User: | Helen Pattison |
| Date Deposited: | 09 Oct 2012 08:21 |
| Last Modified: | 19 Nov 2019 09:52 |
| URI: | http://nrl.northumbria.ac.uk/id/eprint/9525 |
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