Browse by Northumbria Author

Alaali, Amani Ali (2023) From global brand management to localised spatial experience design: how global brands adapt their spatial experiences around the world. Doctoral thesis, Northumbria University.

Alaali, Amani (2019) Improving Collaborations between Brand Managers and Experience Designers Within The Pressures of Globalization: A Case Study About Nostalgic Experiences in Modern Spatial Design in Bahrain. The Design Journal, 22 (4). pp. 541-550. ISSN 1460-6925