Browse by Northumbria Author
 | Up a level |
Bradshaw, Craig, Dodds, Kirk, Crumbley, Julie, Sutherland, Matthew and Shaw, Alan (2019) Social Media in the SME Business to Business Environment and Toolkit. Technical Report. The Marketing Trust.
Shaw, Alan (2018) Using the social return on investment framework to evaluate behaviour changes of individuals living with learning difficulties. Social Marketing Quarterly, 24 (4). pp. 281-298. ISSN 1524-5004
Shaw, Alan (2017) Adapting Bronfenbrenner’s Bio-ecology Theory to Enhance Social Marketing. In: World Social Marketing Conference 2017. Fuse Events Ltd, pp. 30-33. ISBN 978-1-9997534-0-5
Shaw, Alan (2014) Should social marketing campaigns be centralised or decentralised? In: Academy of Marketing Conference 2014, 7-10 July 2014, Bournemouth.
Shaw, Alan (2014) Using social marketing to change the health behaviours of individuals living with diabetes. In: Academy of Marketing Conference 2014, 7-10 July 2014, Bournemouth.
Shaw, Alan (2011) Market segmentation and the impact of online media. Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing, 11 (3). pp. 254-262. ISSN 1745-7904
