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Mrad, Mona, Majdalani, Joelle, Cui, Charles and El Khansa, Zeinab (2020) Brand addiction in the contexts of luxury and fast-fashion brands. Journal of Retailing and Consumer Services, 55. p. 102089. ISSN 0969-6989
Mrad, Mona and Cui, Charles (2020) Comorbidity of compulsive buying and brand addiction: An examination of two types of addictive consumption. Journal of Business Research, 113. pp. 399-408. ISSN 0148-2963
Licsandru, Tana and Cui, Charles (2019) Ethnic marketing to the global millennial consumers: Challenges and opportunities. Journal of Business Research, 103. pp. 261-274. ISSN 0148-2963
Cui, Charles, Mrad, Mona and Hogg, Margaret (2018) Brand addiction: Exploring the concept and its definition through an experiential lens. Journal of Business Research, 87. pp. 118-127. ISSN 0148-2963
Licsandru, Tana Cristina and Cui, Charles (2018) Subjective social inclusion: A conceptual critique for socially inclusive marketing. Journal of Business Research, 82. pp. 330-339. ISSN 0148-2963
Mrad, Mona and Cui, Charles Chi (2017) Brand addiction: conceptualization and scale development. European Journal of Marketing, 51 (11/12). pp. 1938-1960. ISSN 0309-0566
Awanis, Sandra, Schlegelmilch, Bodo B. and Cui, Charles Chi (2017) Asia’s materialists: Reconciling collectivism and materialism. Journal of International Business Studies, 48 (8). pp. 964-991. ISSN 0047-2506
