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Goumagias, Nikolaos, Purvis, Kieran, Fernandes, Kiran, Cabras, Ignazio, Li, Feng, Shao, Jianhua, Devlin, Sam, Hodge, Victoria, Cowling, Peter and Kudenko, Daniel (2016) A strategic roadmap for BM change for the video-games industry. In: R & D Management Conference 2016, 3rd - 6th July 2016, Cambridge.