Browse by Northumbria Author

Gay, Richard, McLeay, Fraser and Yoganathan, Vignesh (2016) Driving’ Online & ‘Putting’ Offline: an exploratory typology of golfers and their buying behaviour in a multichannel environment. In: Academy of Marketing Annual Conference 2016: Radical Marketing, 4th -7th July 2016, Northumbria University.

Gay, Richard (2008) Marketing training in a downturn. B2B Magazine.

Copley, Paul and Gay, Richard (2005) Interactive communications in marketing. Pearson Custom Publishing, Harlow. ISBN 9781844795123