Browse by Northumbria Author

Brown, Jane, Wappling, Anders and Woodruffe-Burton, Helen (2020) Questionnaire design: A weak link in corporate identity? Qualitative Market Research: An International Journal, 23 (1). pp. 87-107. ISSN 1352-2752

Brown, David, Lal Dey, Bidit, Wappling, Anders and Woodruffe-Burton, Helen (2019) Internal Demarketing in the U.K. Civil Service since the 2007-2009 Financial Crisis. Strategic Change, 28 (5). pp. 355-368. ISSN 1086-1718

Schoefer, Klaus, Wäppling, Anders, Heirati, Nima and Blut, Markus (2019) The moderating effect of cultural value orientations on behavioral responses to dissatisfactory service experiences. Journal of Retailing and Consumer Services, 48. pp. 247-256. ISSN 0969-6989

Brown, Jane, Wappling, Anders, Woodruffe-Burton, Helen and Black, Kate (2017) The orbit of consumer credit choices. Journal of Financial Services Marketing, 22 (2). pp. 85-96. ISSN 1363-0539

Brown, David, Wappling, Anders and Woodruffe-Burton, Helen (2017) Bringing it all back home: transferring dyadic perspectives from classic marketing channel theory into an internal marketing context. In: European Marketing Academy 46th Annual Conference, 23-26 May 2017, Groningen.

Brown, David, Wappling, Anders and Woodruffe-Burton, Helen (2016) Selective Internal Demarketing in Today’s UK Public Sector: “Getting Rid of the Undesirables"? In: The 30th British Academy of Management Conference : Thriving in turbulent times, 6th - 8th September 2016, Newcastle upon Tyne.

Brown, Jane, Black, Kate, Woodruffe-Burton, Helen and Wappling, Anders (2016) Affording Christmas: The Festive Season as Identity Work. In: The 30th British Academy of Management Conference : Thriving in turbulent times, 6th - 8th September 2016, Newcastle upon Tyne.

Ren, Chen, Wappling, Anders and Woodruffe-Burton, Helen (2016) Evaluating Private and State-owned Companies Differently? The Role of Corporate Reputation in Employer Brand Building. In: The 49th Academy of Marketing Conference, 5th -7th July 2016, Newcastle upon Tyne.

Brown, Jane, Wappling, Anders and Woodruffe-Burton, Helen (2016) Pressures and Jolts: Consumer Credit Choices. In: The 49th Academy of Marketing Conference, 5th -7th July 2016, Newcastle upon Tyne.

Brown, David, Wappling, Anders and Woodruffe-Burton, Helen (2016) Radical Marketing Case Study: An Emerging Taxonomy of Internal Demarketing in a UK Public Sector Organisation. In: The 49th Academy of Marketing Conference, 5th -7th July 2016, Newcastle upon Tyne.

Schoefer, Klaus, Wappling, Anders and Heirati, Nima (2016) The Effect of Cultural Differences on Behavioral Responses to Dissatisfactory Service Experiences. In: The 11th Royal Bank International Research Conference, 24th -26th June 2016, Wuxi, China.

Brown, David, Woodruffe-Burton, Helen and Wappling, Anders (2015) Invisible Forces: Towards a reconceptualisation of internal marketing through its dyadic interactions. In: The 48th Academy of Marketing Conference, 7-9 July 2015, Limerick.

Wappling, Anders, Apostolidis, Chrysostomos and McLeay, Fraser (2015) Tackling the obesity epidemic: Examining the relationship between food portion sizes and consumer behaviour. In: The 48th Academy of Marketing Conference, 7-9 July 2015, Limerick.

Ren, Chen, Woodruffe-Burton, Helen and Wappling, Anders (2015) Building employer brand image to attract job seekers in China: the role of organisational identity and reputation. In: The 48th Academy of Marketing Conference, 7-9 July 2015, Limerick.

Woodruffe-Burton, Helen and Wappling, Anders (2015) Belfast city tours and the commodification of conflict heritage: A consumer behaviour perspective on dark tourism in Northern Ireland. In: The 2nd Corfu Symposium on Managing and Marketing Places, 27 - 30 April 2015, Corfu.

Wappling, Anders, Farley, Heather, Schoefer, Klaus, Armstrong, Gillian and Slater, Paul (2014) Consumer Evaluations Of Multi-Product Food Bundles: The Impact Of Constituent Products On Evaluations Of Complementary And Variety Bundles. In: BAM 2014: The Role of the Business School in Supporting Economic and Social Development, 9- 11 September 2014, Belfast.

Wappling, Anders, Farley, Heather, Armstrong, Gillian and Slater, Paul (2014) Consumer Evaluations of Multi-Product Food Bundles: A Process Analysis. In: 47th Academy of Marketing Conference, 7-11 July, 2014, Bournemouth.

Wappling, Anders, Farley, Heather, Schoefer, Klaus, Armstrong, Gillian and Slater, Paul (2013) Consumer Evaluations of Multi-Product Food Bundles: Development and Validation of a Theory-driven Model. In: 12th International Colloquium on Non-Profit, Arts, Heritage and Social Marketing, Academy of Marketing, 6 September 2013, Edinburgh.

Wappling, Anders, Farley, Heather, Armstrong, Gillian, Slater, Paul and Schoefer, Klaus (2013) Consumer evaluations of multi-product food bundles: Development of a theory-driven model. In: 20th European Institute of Retailing and Services Studies (EIRASS) Conference, 7-10 July 2013, Philadelphia.

Wappling, Anders, Farley, Heather, Armstrong, Gillian and Slater, Paul (2010) Influences on consumer evaluations of product bundles in the Northern Ireland food retail market. In: 17th European Institute of Retailing and Services Studies (EIRASS) Conference, 2-5 July 2010, Istanbul.

Wappling, Anders, Strugnell, Chris and Farley, Heather (2010) Product bundling strategies in Swedish markets: Links to business orientation and perceived effects on consumer influence. International Journal of Consumer Studies, 34 (1). pp. 19-27. ISSN 1470-6423

Wappling, Anders, Strugnell, Chris and Farley, Heather (2009) Food bundling in Northern Ireland supermarkets. In: 23rd British Academy of Management (BAM) Conference, 15-17 September 2009, Brighton.

Wappling, Anders, Strugnell, Chris and Farley, Heather (2009) Prevalence of food bundles in Northern Ireland supermarkets. In: European Association for Education and Research in Commercial Distribution (EAERCD) Conference, 15-17 July 2009, Guildford.

Wappling, Anders, Marell, Agneta and Garling, Tommy (2007) Differences in evaluations of bundled and unbundled products. In: 14th European Institute of Retailing and Services Studies (EIRASS) Conference, 29 June - 2 July 2007, San Francisco.

Wappling, Anders, Marell, Agneta and Garling, Tommy (2006) Prevalence of product bundles in selected Swedish markets. In: 13th European Institute of Retailing and Services Studies (EIRASS) Conference, 9-12 July 2006, Budapest.