Items where Author is "Aftab, Mersha"

Article

James, Alana, Reitsma, Lizette and Aftab, Mersha (2019) Bridging the double-gap in circularity: addressing the intention-behaviour disparity in fashion. The Design Journal, 22 (sup1). pp. 901-914. ISSN 1460-6925

Bailey, Mark, Spencer, Nick, Smith, Neil, Aftab, Mersha, Knott, Christopher and Sams, Phil (2018) Framing Strategic Value por meio de Design-led Innovation Practice. Project Design Management, 16 (82). pp. 54-63.

Aftab, Mersha and Rusli, Helen A. (2017) Designing Visceral, Behavioural and Reflective Products. Chinese Journal of Mechanical Engineering, 30 (5). pp. 1058-1068. ISSN 1000-9345

Gribbin, John, Young, Robert and Aftab, Mersha (2017) Understanding the dynamics of attitudes within a design and business focused collaboration. Strategic Design Research Journal, 10 (2). pp. 126-133. ISSN 1984-2988

Kyffin, Steven and Aftab, Mersha (2016) Achieving excellence in design research: a case study of research and education framework at Northumbria University. International Journal of Arts and Technology, 9 (3). pp. 199-213. ISSN 1754-8853

Gribbin, John, Aftab, Mersha, Young, Robert and Park, Sumin (2016) Double-loop reflective practice as an approach to understanding knowledge and experience. Proceedings of DRS 2016 International Conference: Future – Focused Thinking, 8. pp. 3181-3198. ISSN 2398-3132

Aftab, Mersha, Bailey, Mark, Jeffs, Chris and Spencer, Nick (2015) Three-Stages of Learning: Team-based Reflection for Improvement in the Performance of Multidisciplinary Teams. The International Journal of Design Education, 8 (3-4). pp. 1-17. ISSN 2325-128X

Book Section

Kyffin, Steven, Aftab, Mersha and Spencer, Nick (2020) Social Value Creation through Multidisciplinary Design Education. In: Design and the Creation of Social Value. Re:Research, 3 . Intellect, Bristol. ISBN 9781789381399, 9781789381467

Bailey, Mark, Spencer, Nicholas, Smith, Neil, Aftab, Mersha, Knott, Christopher and Sams, Phil (2018) Framing strategic value through design-led innovation practice. In: Proceedings of the DESIGN 2018 15th International Design Conference. University of Zagreb, pp. 1781-1792. ISBN 9789537738594

Aftab, Mersha and Young, Robert (2016) Researching the design innovation process in a multinational: An Empathic Approach to the Application of Delphi Technique. In: International Perspectives on Business Innovation and Disruption in Design. Edward Elgar, Cheltenham, pp. 139-162. ISBN 9781784716639

Aftab, Mersha, Spencer, Nick, Bailey, Mark, Jeffs, Chris, Smith, Neil, Stalker, Brenda and Sams, Phil (2015) A multidisciplinary approach to innovation. In: The Innovation & Entrepreneurship Teaching Excellence Awards 2015: An Anthology of Case Histories. Academic Conferences and Publishing International, Reading, pp. 1-14. ISBN 9781910810538

Bailey, Mark, Aftab, Mersha and Smith, Neil (2015) Hidden value - towards an understanding of the full impact of engaging students in user-led research and innovation projects between universities and companies. In: LearnxDesign Proceedings of the 3rd International Conference for Design Education Researchers. Design Research Society, pp. 290-307. ISBN 978-952-60-0069-5

Spencer, Nick, Walden, Roderick, Leong, Benny, Bailey, Mark and Aftab, Mersha (2014) Establishing and Leveraging networks in design education innovation projects. In: DS 78: Proceedings of the 16th International conference on Engineering and Product Design Education (E&PDE14). The Design Society, pp. 510-515. ISBN 9781904670568

Bailey, Mark, Aftab, Mersha and Duncan, Trevor (2014) New Design Is Bigger And Harder – Design Mastery In A Changing World. In: DS 78: Proceedings of the 16th International conference on Engineering and Product Design Education (E&PDE14). The Design Society, pp. 443-448. ISBN 9781904670568

Conference or Workshop Item

Putri, Medeirasari, Aftab, Mersha, Bailey, Mark and Spencer, Nick (2017) Exploring Design Specific Factors For Building Longer Term Industry Relationships. In: 7th International Congress of the International Association of Societies of Design Research (IASDR), 1-3 November 2017, Cincinnati.

Kyffin, Steven, Aftab, Mersha and Spencer, Nick (2017) Social Value Creation through Multidisciplinary Design Education. In: IASDR 2017 Design Research Conference, 31st October - 3rd November 2017, Cincinnati.

Aftab, Mersha and James, Alana (2017) People as an essential tool for considering ethics in the product lifecycle. In: Design Management Academy Conference 2017, 7th - 9th June 2017, Hong Kong, China.

Tjahja, Cyril, Yee, Joyce and Aftab, Mersha (2017) Objects of Design: Activity Theory as an analytical framework for Design and Social Innovation. In: DMA 2017 - The Design Management Academy Conference, 7th - 9th June 2017, Hong Kong, China.

Pearce, Alison, Zupan, Nada, Dziewanowska, Katarzyna, Lillis, Deirdre, Bailey, Mark, Stalker, Brenda, Myers, Jan, Raskovic, Matevz, Spencer, Nick, Szappanyos, Melinda, Aftab, Mersha and Pease, Peter (2016) Provocation Statement: International Entrepreneurial Talent Management. In: ISBE 2016, 28 October 2016, Paris, France.

Aftab, Mersha, English, Stuart, Lievesley, Matthew, Antonio De Filho, Marcos, Agustine Rusli, Helen, Smith, Penelope and Hunt, Pete (2016) Design Entrepreneurship in Innovation. In: 20th DMI: Academic Design Management Conference Inflection Point: Design Research Meets Design Practice Boston, 28th - 29th July 2016, Boston, MA.

Gribbin, John, Young, Robert and Aftab, Mersha (2016) Towards a holistic framework of design competence. In: 19th Academic Design Management Conference, 28th - 29th July, Boston, USA.

Gaith, Kawar and Aftab, Mersha (2016) The Value of Design in an Enterprise Cloud Solution. In: 20th DMI:Academic Design Management Conference, 28th - 29th July 2016, Boston, USA.

Rusli, Helen A. and Aftab, Mersha (2016) Unbroken: Rediscovering long-term value of products through change in perception. In: The International Workshop on Digital Design and Manufacturing Technologies - Embracing Industry 4.0 and Beyond, 12th - 13th April, Newcastle Upon Tyne.

MacLarty, Liz and Aftab, Mersha (2015) Improving the Relevance of Taught Postgraduate Design Education at a UK University by Correlation with the Global Professional Context. In: INSIGHT 2015: Design Research Symposium, 23rd - 24th January 2015, Bangalore, India.

Aftab, Mersha and Young, Robert (2014) Mapping a design innovation process within a Multinational Corporation– A design perspective to using Delphi technique. In: Design Research Society (DRS) 2014, 15-19 June 2014, Umea, Sweden.

Aftab, Mersha (2013) Gaining better understanding of international community of students. In: Northumbria Staff Conference, 3rd - 4th July 2013, Northumbria University.

Bailey, Mark, Smith, Neil and Aftab, Mersha (2013) Connecting for Impact - Multidisciplinary Approaches to Innovation in Small to Medium Sized enterprises (SMEs). In: DRS/Cumulus Conferenece 2013: The 2nd International Conference for Design Education Researchers, 14-17 May 2013, Oslo, Norway.

Aftab, Mersha, Young, Robert and MacLarty, Liz (2013) DESIGN AS A FUNCTIONAL LEADER: A case study of Philips to investigate the potential of design as a leading functional discipline. In: Crafting The Future: 10th European Academy of Design, 17-19 April, Gothenburg.

Aftab, Mersha, Young, Robert and MacLarty, Liz (2012) How can Design be established as a leading functional discipline at a strategic level in a multinational industry to drive a successful innovation? In: Design PhD Conference 2011, 30 June – 1 July 2011, Lancaster University, UK.

Aftab, Mersha, Young, Robert and McLarthy, Elizabeth (2011) Visualising design driven innovation. In: The 12th International CINet Conference, 11 - 13 September 2011, Aarhus, Denmark.

Thesis

Aftab, Mersha (2013) Design as a functional leader: a case study to investigate the role of design as a potential leading discipline in multinational organisations. Doctoral thesis, Northumbria University.

Broadcast

Aftab, Mersha and Sumin, Park (2015) Responsible Design: Understanding the Consequences of the Decision-Making. [Broadcast]

Aftab, Mersha and Eunsol, Hwang (2015) Rediscovering Value. [Broadcast]