Items where Author is "Blakey, Paul"
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Article
Blakey, Paul and Chavan, Ravi (2011) Twenty20 cricket sport sponsorship management strategies: a comparison between India and the UK. International Journal of Sport Management and Marketing, 9 (1/2). pp. 94-115. ISSN 1475-8962
Bell, Barbara and Blakey, Paul (2010) Do boys and girls go out to play? Women's football and social marketing at Euro 2005. International Journal of Sport Management and Marketing, 7 (3-4). pp. 156-172. ISSN 1475-8962
Book
Blakey, Paul (2011) Sports Marketing. Active Learning in Sport . Learning Matters, Exeter. ISBN 9780857250902