Items where Author is "Chong, Alain Yee-Loong"
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Conference or Workshop Item
Lee, Zach W. Y., Chan, Tommy, Chong, Alain Yee-Loong and Thadani, Dimple R. (2017) An Empirical Investigation into the Antecedents and Consequences of Customer Engagement in Omnichannel Retailing. In: 21st Pacific-Asia Conference on Information Systems - PACIS 2017, 16th - 20th July 2017, Langkawi Island, Malaysia.
