Items where Author is "Djafarova, Elmira"

Djafarova, Elmira and Foots, Sophie (2022) Exploring ethical consumption of generation Z: theory of planned behaviour. Young Consumers: Insight and Ideas for Responsible Marketers, 23 (3). pp. 413-431. ISSN 1747-3616

Rodrigo, Padmali, Arakpogun, Emmanuel, Vu, Mai Chi, Olan, Femi and Djafarova, Elmira (2022) Can you be mindful? The effectiveness of mindfulness-driven interventions in enhancing the digital resilience to fake news on COVID-19. Information Systems Frontiers. ISSN 1387-3326 (In Press)

Djafarova, Elmira and Bowes, Tamar (2021) ‘Instagram made Me buy it’: Generation Z impulse purchases in fashion industry. Journal of Retailing and Consumer Services, 59. p. 102345. ISSN 0969-6989

Djafarova, Elmira and Matson, Natasha (2021) Credibility of digital influencers on YouTube and Instagram. International Journal of Internet Marketing and Advertising, 15 (2). p. 131. ISSN 1477-5212

Djafarova, Elmira and Kramer, Kristina (2019) YouTube advertising: Exploring its effectiveness. The Marketing Review, 19 (1). pp. 127-145. ISSN 1469-347X

Djafarova, Elmira and Trofimenko, Oxana (2017) Exploring the relationships between self-presentation and self-esteem of mothers in social media in Russia. Computers in Human Behavior, 73. pp. 20-27. ISSN 0747-5632

Djafarova, Elmira and Rushworth, Chloe (2017) Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users. Computers in Human Behavior, 68. pp. 1-7. ISSN 0747-5632

Djafarova, Elmira (2017) The role of figurative language use in the representation of tourism services. Athens Journal of Tourism, 4 (1). pp. 35-50. ISSN 2241-8148

Gadelshina, G. and Djafarova, Elmira (2016) Winds of change: lessons learnt from the implementation of the CRM system in a higher education context. In: Academy of Marketing Conference 2016 : Radical Marketing, 4th - 7th July 2016, Newcastle upon Tyne.

Djafarova, Elmira (2016) The role of figurative language use in representation of tourism services: a pragmatic approach. In: Academy of Marketing Conference 2016 : Radical Marketing, 4th - 7th July 2016, Newcastle upon Tyne.

Djafarova, Elmira, Waring, Teresa and Holmes, L. (2016) Ethical fashion consumer: motivations and barriers. In: Academy of Marketing Conference 2016 : Radical Marketing, 4th - 7th July 2016, Newcastle upon Tyne.

Schmid, B., Kexel, C. and Djafarova, Elmira (2016) Multidimensional sports spectators segmentation and social marketing. In: Academy of Marketing Conference 2016 : Radical Marketing, 4th - 7th July 2016, Newcastle upon Tyne.

Djafarova, Elmira (2016) User generated images in TripAdvisor and its impact on hotel decision making. In: UNN-NBS + PolyU SPEED Conference 2016 : Globalization and Digitalization: Opportunities and Challenges, 8th June 2016, Newcastle upon Tyne.

Djafarova, Elmira (2016) Why do advertisers use visual metaphors? A pragmatic perspective. The Marketing Review, 16 (2). pp. 203-214. ISSN 1469-347X

Grieveson, Richard and Djafarova, Elmira (2013) Alcohol Advertising and Young Adults' Binge Consumption. Journal of Marketing and Communication, 8 (3). pp. 37-44. ISSN 0973-2330

Djafarova, Elmira and Wilkinson, L. (2013) What women want: female portrayal in UK advertising. Taylor’s Business Review, 3 (2). pp. 179-194.

Rudd, B, Djafarova, Elmira and Waring, Teresa (2012) Chinese students' decision-making process: a case of a Business School in the UK. International Journal of Management Education, 10 (2). pp. 129-138. ISSN 1472-8117

Djafarova, Elmira and Waring, Teresa (2012) Language in tourism advertising: A pragmatic approach. Tourism Analysis, 17 (2). pp. 233-237. ISSN 1083-5423

Djafarova, Elmira and Nadeson, T. (2011) Airline advertising: a semiotic approach. Asian Journal of Tourism and Hospitality Research.

Djafarova, Elmira and Andersen, Hans-Christian (2010) Visual images of metaphors in tourism advertising. In: Tourism and Visual Culture: Methods and Cases. CAB Publishing, Cambridge, MA, USA, pp. 35-43. ISBN 978-1845936112

Djafarova, Elmira and Waring, Teresa (2009) Developing tourism advertisers: the linguistic challenges faced when writing copy. In: 10th International Conference on HRD Research and Practice across Europe, 10-12 June 2009, Northumbria University, Newcastle upon Tyne, UK.

Djafarova, Elmira and Waring, Teresa (2009) Language in tourism advertising: the contribution of figures of speech to the representation of tourism. In: 8th European Conference on Research Methodology for Business and Management Studies, 22-23 June 2009, Valletta, Malta.

Djafarova, Elmira and Andersen, Hans-Christian (2008) Contribution of figurative devices to representation of tourism images. Journal of Vacation Marketing, 14 (4). pp. 291-303. ISSN 1356-7667

Djafarova, Elmira (2008) Language in tourism advertising : the contribution of figures of speech to the representation of tourism. Doctoral thesis, Northumbria University.

Djafarova, Elmira (2008) Why do advertisers use puns? A linguistic perspective. Journal of Advertising Research, 48 (2). pp. 267-275. ISSN 0021-8499