Items where Author is "Farley, Heather"

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Number of items: 8.

Article

Wappling, Anders, Strugnell, Chris and Farley, Heather (2010) Product bundling strategies in Swedish markets: Links to business orientation and perceived effects on consumer influence. International Journal of Consumer Studies, 34 (1). pp. 19-27. ISSN 1470-6423

Conference or Workshop Item

Wappling, Anders, Farley, Heather, Schoefer, Klaus, Armstrong, Gillian and Slater, Paul (2014) Consumer Evaluations Of Multi-Product Food Bundles: The Impact Of Constituent Products On Evaluations Of Complementary And Variety Bundles. In: BAM 2014: The Role of the Business School in Supporting Economic and Social Development, 9- 11 September 2014, Belfast.

Wappling, Anders, Farley, Heather, Armstrong, Gillian and Slater, Paul (2014) Consumer Evaluations of Multi-Product Food Bundles: A Process Analysis. In: 47th Academy of Marketing Conference, 7-11 July, 2014, Bournemouth.

Wappling, Anders, Farley, Heather, Schoefer, Klaus, Armstrong, Gillian and Slater, Paul (2013) Consumer Evaluations of Multi-Product Food Bundles: Development and Validation of a Theory-driven Model. In: 12th International Colloquium on Non-Profit, Arts, Heritage and Social Marketing, Academy of Marketing, 6 September 2013, Edinburgh.

Wappling, Anders, Farley, Heather, Armstrong, Gillian, Slater, Paul and Schoefer, Klaus (2013) Consumer evaluations of multi-product food bundles: Development of a theory-driven model. In: 20th European Institute of Retailing and Services Studies (EIRASS) Conference, 7-10 July 2013, Philadelphia.

Wappling, Anders, Farley, Heather, Armstrong, Gillian and Slater, Paul (2010) Influences on consumer evaluations of product bundles in the Northern Ireland food retail market. In: 17th European Institute of Retailing and Services Studies (EIRASS) Conference, 2-5 July 2010, Istanbul.

Wappling, Anders, Strugnell, Chris and Farley, Heather (2009) Food bundling in Northern Ireland supermarkets. In: 23rd British Academy of Management (BAM) Conference, 15-17 September 2009, Brighton.

Wappling, Anders, Strugnell, Chris and Farley, Heather (2009) Prevalence of food bundles in Northern Ireland supermarkets. In: European Association for Education and Research in Commercial Distribution (EAERCD) Conference, 15-17 July 2009, Guildford.

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