Items where Author is "Khan, Hina"

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Number of items: 19.

Article

Daryanto, Ahmad, Khan, Hina, Chakrabarti, Ronika and Matlay, Harry (2013) Adoption of country-specific small business websites: the case of UK Small Businesses Entering the Chinese Market. Journal of Small Business and Enterprise Development, 20 (3). pp. 650-660. ISSN 1462-6004

Khan, Hina, Bamber, David and Quazi, Ali (2012) Relevant or redundant: elite consumers' perception of foreign-made products in an emerging market. Journal of Marketing Management, 28 (9-10). pp. 1-27. ISSN 0267-257X

Khan, Hina and Matlay, Harry (2009) Implementing service excellence in higher education. Education + Training, 51 (8/9). pp. 769-780. ISSN 0040-0912

Khan, Hina and Ede, Donna (2009) How do not-for-profit SMEs attempt to develop a strong brand in an increasingly saturated market? Journal of Small Business and Enterprise Development, 16 (2). pp. 335-354. ISSN 1462-6004

Khan, Hina and Bamber, David (2008) Country of origin effects, brand image, and social status in an emerging market. Human Factors and Ergonomics in Manufacturing, 18 (5). pp. 580-588. ISSN 1090-8471

Khan, Hina (2008) Opportunity knocks in Pakistan. Direct Marketing International Magazine, 201. pp. 24-25. ISSN 0969-6881

Khan, Hina and Bamber, David (2007) Market entry using country-of-origin intelligence in an emerging market. Journal of Small Business and Enterprise Development, 14 (1). pp. 22-35. ISSN 1462-6004

Book Section

Khan, Hina (2013) Consumer buying behaviour. In: Principles of Marketing: A value based approach. Palgrave Macmillan, Basingstoke. ISBN 978-0-230-39270-0

Khan, Hina, McLeay, Fraser and Bentham, Paul (2011) Sunday shopping forever? In: Proceedings of the Academy of Marketing Conference 2011: Marketing Fields Forever. Academy of Marketing, Liverpool, UK. ISBN 978-0956112234

Rodrigo, Padmali, Khan, Hina and McLeay, Fraser (2011) An investigation into the Elite Sri Lankan consumers’ propensity to seek country of origin information when purchasing hedonic and utilitarian products. In: Proceedings of the Academy of Marketing Conference 2011: Marketing Fields Forever. Academy of Marketing, Liverpool, UK. ISBN 978-0956112234

Khan, Hina, Rodrigo, Padmali and Koku, Paul Sergius (2011) Serving global consumers with a local mind set: an investigation of customers’ perception of offshore call centres’ services. In: ICSB 2011 World Conference Proceedings. International Council for Small Business (ICSB), Stockholm, Sweden, pp. 1-30. ISBN 978-0981902838

Khan, Hina (2011) The role of internal marketing in implementing service excellence in SMEs. In: Entrepreneurship Marketing: Principles and Practice of SME Marketing. Routledge, London, pp. 254-272. ISBN 978-0415573764

Conference or Workshop Item

Rodrigo, Padmali, Khan, Hina and McLeay, Fraser (2013) The relevance of Country of Origin as a mean to achieve consumers' desired end goals. In: Academy of Marketing Annual Conference 2013: Marketing Relevance, 8-11 July 2013, Cardiff, Wales.

Khan, Hina and Rodrigo, Padmali (2013) Utilizing product-country-image (PCI)–self-image congruity intelligence to target glocal elites in an emerging market: SMEs perspective. In: International Council for Small Business World Conference, 20-23 June 2013, Ponce, Puerto Rico.

Khan, Hina and Rodrigo, Padmali (2011) To buy local or global? In: 9th Annual International Conference on Marketing, 4-7 July 2011, Athens, Greece.

Khan, Hina and Rodrigo, Padmali (2011) Seeking country of origin information as an indicator of social status to make egoistical purchase decisions. In: Academy of Marketing Science 40th Anniversary Conference, 24-27 May 2011, Florida, Miami, USA.

Khan, Hina (2009) Does a desire to gain social status effect consumers' purchasing decision more than products' country of origin? In: APMC 2009: 3rd Asia Pacific Management Conference, 9-11 December 2009, Kuching, Malaysia.

Khan, Hina and Hedley, Katie (2009) Implementing service excellence to become a winning organisation. In: Academy of Marketing Science 14th Biennial World Marketing Congress, 21-25 July 2009, Oslo, Norway.

Khan, Hina (2009) Transition of the Pakistan economy: market scope, barriers and country of origin effects on consumers' choice of foreign products. In: Proceedings: International Conference on the Transformation of Socialist Economies. Beyond Transition: 1989 – 2009, 16-17 June 2009, Liverpool Hope University.

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