Items where Author is "Liu, Martin"

Yannopoulou, Natalia, Liu, Martin, Bian, Xuemei and Heath, Teresa (2019) Exploring Social Change through Social Media: the case of the Facebook group Indignant Citizens. International Journal of Consumer Studies, 43 (4). pp. 348-357. ISSN 1470-6423

Yannopoulou, Natalia, Liu, Martin, Manika, Danae and Bian, Xuemei (2019) Towards a better understanding of brand-related user generated information processing on social media: A distributed cognition perspective. In: Academy of Marketing Science World Marketing Congress 2019: Enlightened Marketing in Challenging Times, 9-12 Jul 2019, Edinburgh, UK. (Unpublished)

Liu, Martin, Yannopoulou, Natalia, Bian, Xuemei and Elliott, Richard (2015) Authenticity perceptions in the Chinese marketplace. Journal of Business Research, 68 (1). pp. 27-33. ISSN 0148-2963