Items where Author is "Liu, Ran"

Article

Chen, Ye, Lin, Zhibin, Filieri, Raffaele and Liu, Ran (2021) Subjective well-being, mobile social media and the enjoyment of tourism experience: a broaden-and-build perspective. Asia Pacific Journal of Tourism Research, 26 (10). pp. 1070-1080. ISSN 1094-1665

Fan, Mingyue, Ammah, Victoria, Dakhan, Sarfraz Ahmed, Liu, Ran, Mingle, Moses Nii Akwei and Pu, Zhengjia (2021) Critical Factors of Reacquainting Consumer Trust in E-Commerce. Journal of Asian Finance, Economics and Business, 8 (3). pp. 561-573. ISSN 2288-4637

Yuan, Denghua, Lin, Zhibin, Filieri, Raffaele, Liu, Ran and Zheng, Mengqin (2020) Managing the product-harm crisis in the digital era: The role of consumer online brand community engagement. Journal of Business Research, 115. pp. 38-47. ISSN 0148-2963

Book Section

Chadwick, Simon, Liu, Ran and Thwaites, Des (2014) Ambush Marketing and the Football World Cup. In: Managing the Football World Cup. Palgrave Macmillan, London, pp. 63-81. ISBN 978-1-349-47670-1

Liu, Ran and Thwaites, Des (2014) Ambush Marketing. In: Strategies in Sports Marketing. IGI Global, pp. 187-202. ISBN 9781466659940