Items where Author is "Maglaras, George"

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Fotopoulos, Christos, Vlachos, Ilias and Maglaras, George (2010) The process and critical success factors of evolving from product excellence to market excellence: the case of Mastiha in Chios, Greece. In: Market Orientation: transforming food and agribusiness around the customer. Food and Agricultural Marketing . Gower, Aldershot, pp. 307-324. ISBN 978-0566092084

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