Items where Author is "McLean, A."
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Number of items: 2.
Conference or Workshop Item
Copley, Paul, McLean, A. and Siddle, A. (2013) The importance of social media to SME marketing – how it was used at the Baggers Original childrenswear brand. In: ISBE 2013 Conference - Enterprising Matters, 12 - 13 November 2013, Cardiff, UK.
Copley, Paul, McLean, A. and Baker, J. (2012) A CSR-driven strategic alliance case study of the launch of the small business children’s clothing brand Baggers and Tyne Gateway, a local North East England children’s charity. In: 35th Institute for Small Business and Entrepreneurship Conference (ISBE 2012), 7-8 November 2012, Dublin.
