Items where Author is "Moutinho, Luiz"

Article

Bian, Xuemei and Moutinho, Luiz (2011) Counterfeits and branded products: effects of counterfeit ownership. Journal of Product & Brand Management, 20 (5). pp. 379-393. ISSN 1061-0421

Bian, Xuemei and Moutinho, Luiz (2011) The role of brand image, product involvement, and knowledge in explaining consumer purchase behaviour of counterfeits : direct and indirect effects. European Journal of Marketing, 45 (1/2). pp. 191-216. ISSN 0309-0566

Bian, Xuemei and Moutinho, Luiz (2009) An investigation of determinants of counterfeit purchase consideration. Journal of Business Research, 62 (3). pp. 368-378. ISSN 0148-2963