Items where Author is "Mrad, Mona"

Article

Mrad, Mona, Majdalani, Joelle, Cui, Charles and El Khansa, Zeinab (2020) Brand addiction in the contexts of luxury and fast-fashion brands. Journal of Retailing and Consumer Services, 55. p. 102089. ISSN 0969-6989

Mrad, Mona and Cui, Charles (2020) Comorbidity of compulsive buying and brand addiction: An examination of two types of addictive consumption. Journal of Business Research, 113. pp. 399-408. ISSN 0148-2963

Cui, Charles, Mrad, Mona and Hogg, Margaret (2018) Brand addiction: Exploring the concept and its definition through an experiential lens. Journal of Business Research, 87. pp. 118-127. ISSN 0148-2963

Mrad, Mona and Cui, Charles Chi (2017) Brand addiction: conceptualization and scale development. European Journal of Marketing, 51 (11/12). pp. 1938-1960. ISSN 0309-0566