Items where Author is "Mrad, Mona"

Up a level
Export as [feed] RSS
Group by: Item Type | No Grouping
Jump to: Article
Number of items: 3.

Article

Mrad, Mona and Cui, Charles (2019) Comorbidity of compulsive buying and brand addiction: An examination of two types of addictive consumption. Journal of Business Research. ISSN 0148-2963 (In Press)

Cui, Charles, Mrad, Mona and Hogg, Margaret (2018) Brand addiction: Exploring the concept and its definition through an experiential lens. Journal of Business Research, 87. pp. 118-127. ISSN 0148-2963

Mrad, Mona and Cui, Charles Chi (2017) Brand addiction: conceptualization and scale development. European Journal of Marketing, 51 (11/12). pp. 1938-1960. ISSN 0309-0566

This list was generated on Wed Nov 13 18:30:31 2019 UTC.

Policies: NRL Policies | NRL University Deposit Policy | NRL Deposit Licence