Items where Author is "Petrylaite, Edita"

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Number of items: 10.


Petrylaite, Edita and Hart, David (2019) Men’s consumer identities and their consumption norms in the perceived, conceived and lived spaces of spas. Journal of Marketing Management. pp. 1-28. ISSN 0267-257X (In Press)

Dziewanowska, Katarzyna, Petrylaite, Edita, Balas Rant, Melita and Clegg, Sam (2019) Personal career success in the eyes of nascent entrepreneurs internationally. International Journal Of Human Resource Development Practice, Policy and Research. ISSN 2397-4583 (In Press)

Conference or Workshop Item

Petrylaite, Edita and Rusk, Michele (2018) The Importance of Entrepreneurial Leadership for Socio-economic Value Creation. In: ISBE 2018 - 41st Institute for Small Business and Entrepreneurship Conference, 7th - 8th November 2018, Birmingham, UK.

Petrylaite, Edita and Aleksic, Darija (2018) Academic Branding on Social Media: Examining the influence of personal brands on the professor-student relationships. In: ACR 2018 - Annual Conference of the Association for Consumer Research, 11th - 14th October 2018, Dallas, Texas.

Petrylaite, Edita (2018) Application of SME Marketing Model within Higher Education Entrepreneurial Teams. In: 13th European Conference on Innovation and Entrepreneurship, 20th - 21st September 2018, University of Aveiro, Portugal.

Petrylaite, Edita (2017) How “Teampreneurs” Learn To Do Entrepreneurial Marketing. In: ISBE Conference, 8-9 November 2017, Belfast, UK.

Petrylaite, Edita (2016) How spas as social spaces shape men’s identities and their consumption norms. In: 13th Gender, Marketing and Consumer Behaviour Conference, 4-6th July, 2016, Paris.

Robson, Angus and Petrylaite, Edita (2015) Masculinities and leadership in entrepreneurial teams. In: Institute for Small Business and Entrepreneurship (ISBE) 2015 Conference, 11 – 12 November 2015, Glasgow, UK.

Petrylaite, Edita and Robson, Angus (2015) Masculinities and leadership in entrepreneurial teams. In: Gender Confreat at Institute for Small Business and Entrepreneurship, 15-16 July 2015, Leeds University. (Submitted)


Petrylaite, Edita (2014) Social pressure and how conflicted masculinities construct a balanced-self through monosocial, heterosocial and homosocial spa consumption. Doctoral thesis, Northumbria University.

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