Items where Author is "Ramanathan, Usha"

Article

Ramanathan, Usha and Muyldermans, Luc (2011) Identifying the underlying structure of demand factors in sales promotions: A structural equation modelling approach. Expert Systems with Applications, 38 (5). pp. 5544-5552. ISSN 0957-4174

Ramanathan, Usha and Muyldermans, Luc (2010) Identifying demand factors for promotional planning and forecasting: A case of a soft drink company in the UK. International Journal of Production Economics, 128 (2). pp. 538-545. ISSN 0925-5273